Bah Humbug: Unexpected Christmas Cards and the Reciprocity Norm

The reciprocity norm refers to the expectation that people will help those who helped them. A well-known study revealed that the norm is strong with Christmas cards, with 20% of people reciprocating a Christmas card received from a stranger. I attempted to conceptually replicate and extend this effect. In Study 1, 755 participants received a Christmas card supposedly from a more- versus less-similar stranger. The reciprocation rate was unexpectedly low (2%), which did not allow for a test of a similarity effect. Two potential reasons for this low rate were examined in Study 2 in which 494 participants reported their likelihood of reciprocating a Christmas card from a stranger as well as their felt suspicions/threat about the card and their frequency of e-mail use. Reciprocation likelihood was negatively correlated with perceived threat/suspicion and e-mail use. It appears that reciprocating a gift from a stranger in offline settings may be less likely than expected

The Influence of Safety, Efficacy, and Medical Condition Severity on Natural v. Synthetic Drug Preference

Research indicates that there is a preference for natural v. synthetic products, but the influence of this preference on drug choice in the medical domain is largely unknown. We present 5 studies in which participants were asked to consider a hypothetical situation in which they had a medical issue requiring pharmacological therapy. Participants ( N = 1223) were asked to select a natural, plant-derived, or synthetic drug. In studies 1a and 1b, approximately 79% of participants selected the natural v. synthetic drug, even though the safety and efficacy of the drugs were identical. Furthermore, participants rated the natural drug as safer than the synthetic drug, and as that difference increased, the odds of choosing the natural over synthetic drug increased. In studies 2 and 3, approximately 20% of participants selected the natural drug even when they were informed that it was less safe (study 2) or less effective (study 3) than the synthetic drug. Finally, in study 4, approximately 65% of participants chose a natural over synthetic drug regardless of the severity of a specific medical condition (mild v. severe hypertension), and this choice was predicted by perceived safety and efficacy differences. Overall, these data indicate that there is a bias for natural over synthetic drugs. This bias could have implications for drug choice and usage

Downright Sexy: Verticality, Implicit Power, and Perceived Physical Attractiveness

Grounded theory proposes that abstract concepts (e.g., power) are represented by perceptions of vertical space (e.g., up is powerful; down is powerless). We used this theory to examine predictions made by evolutionary psychologists who suggest that desirable males are those who have status and resources (i.e., powerful) while desirable females are those who are youthful and faithful (i.e., powerless). Using vertical position as an implicit cue for power, we found that male participants rated pictures of females as more attractive when their images were presented near the bottom of a computer screen, whereas female participants rated pictures of males as more attractive when their images were presented near the top of a computer screen. Our results support the evolutionary theory of attraction and reveal the social-judgment consequences of grounded theories of cognition

Priming God-Related Concepts Increases Anxiety and Task Persistence

Research on the relationship between religiosity and anxiety has been mixed, with some studies revealing a positive relation and other studies revealing a negative relation. The current research used an experimental design, perhaps for the first time, to examine anxiety and task persistence during a stressful situation. Christians and Atheists/Agnostics/Others were primed with God-related or neutral (non-God related) concepts before completing an unsolvable anagram task described as a measure of verbal intelligence. The results revealed that the God-related primes increased both task persistence and anxiousness, which suggests that experimentally induced God-related thoughts caused participants to persist longer on a stressful task, but also to feel more anxious after finishing it. No effect of religious affiliation was found, however, indicating that God-related priming affected Christians and non-Christians in a similar fashion

Development and Validation of the Single Item Narcissism Scale (SINS)

Main Objectives: The narcissistic personality is characterized by grandiosity, entitlement, and low empathy. This paper describes the development and validation of the Single Item Narcissism Scale (SINS). Although the use of longer instruments is superior in most circumstances, we recommend the SINS in some circumstances (e.g. under serious time constraints, online studies). Methods: In 11 independent studies (total N = 2,250), we demonstrate the SINS\u27 psychometric properties. Results: The SINS is significantly correlated with longer narcissism scales, but uncorrelated with self-esteem. It also has high test-retest reliability. We validate the SINS in a variety of samples (e.g., undergraduates, nationally representative adults), intrapersonal correlates (e.g., positive affect, depression), and interpersonal correlates (e.g., aggression, relationship quality, prosocial behavior). The SINS taps into the more fragile and less desirable components of narcissism. Significance: The SINS can be a useful tool for researchers, especially when it is important to measure narcissism with constraints preventing the use of longer measures